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5.8 Research Ethic (FRE), 2010 was duly followed.

5.8       Model
Specifications

To
discover the long run relationship between the variables, multiple regression
analysis was used. In this study, five (5) variables were used namely GDP/capita,
nation-branding, trust, media-relation, and consonance. The economic
performance data used have the span of sixteen (16) years from 2000 to 2016.
After the selection of the variables, function of the study can be described in
the following way:

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GDP = f (TRT, NBD, MRT, CON)

where,

GDP/capita
(Gross Domestic Product per capita) = Economic Performance

TRT
= Trust

NBD
= Nation-branding

MRT
= Media-relation

CON
= Consonance

 

After
specifying the function in linear form with an addition of error term (, the multiple
regression model can be written in the following way:

where,

 = the model’s constant

,,, and  are the regression coefficients of respective
explanatory variables, and

 = the error term

 

5.9       Data
Analysis

At
the level of best practice, the thematic categorization of the data was done in
order to mirror the research purposes (Namey, Guest, Thairu & Johnson,
2008). This research used quantitative approaches in its analysis where
frequencies, means and standard deviations use for interpretations. With
regards to quantitative analysis, the researcher applied two methods: First, diagnostics
test to identify multicollinearity of the predictors. Second, multiple
regression analysis was used to estimate the causal relationship between economic
performance (GDP/capita) and predictor variables. In the regression analysis,
influence of each predictor on GDP/capita was determined.

 

5.10     Ethical Considerations

In
recognizing the ethics of research work, Economic and Social Research Council
(ESRC) Framework for Research Ethic (FRE), 2010 was duly followed. In this
framework, the researcher obtained all the data through legal means and also
ensures that appropriate arrangements were put into effect to maintain the
integrity, sanctity and security of the acquired data. Furthermore researcher
maintained the high ethical standard of research framework by not using any
aspect of the research results as a form of caustic tool to demonize any
sampled firm per its performance. As a final point, all materials and data
sourced for study were duly referenced in accordance to the required
specifications demanded by the University.

 

5.11     Conclusion

In
this chapter, it described the research methodology used for the research. It
began with introduction of the chapter and also discussed the research design.
It followed with the research type where quantitative which is generally
positivist was used. Additionally, other sections which the chapter captured
include source of data, study population, sample size, sample technique, model
specifications, data collection procedure, data analysis and ethical
considerations. The methodology this study employed is compatible with other
analogous studies. The rationale is to guarantee that results would be valid
and reliable, and could be used as bases for comparable studies.

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