School Papers

Are know from where to start? It’s the

Are you an advertiser and want to expand your business through CPC
Marketing, but don’t know from where to start? It’s the right place! For
this, one must know the concept of PPC i.e. Pay Per Click, also known
as CPC (Cost Per Click). As the word says it all, it is an online
advertising model in which advertisers pay to the search engines such as
Google and Yahoo, to generate traffic on their pages. Every time an Ad
is clicked, the advertiser pays the publisher a proffered amount. A
lot goes into generating a profitable Pay Per Click Campaign which
includes not only a whole-some keyword but also organizing the same in a
well-organized campaign and setting up landing pages that are optimized
for transfigurations. If all these things are done smartly i.e. by
adding a relevant keyword in the best possible manner along with the
good quality and user engaging content by providing all the useful
information, then Google or any other search engine, charges you less
per click and, therefore, allowing you to make more profit. These
PPC Ads allow advertisers to make money, especially when they are
advertising it on popular search engines like Google, as it attracts
more than a million of users in a day and therefore, can deliver maximum
impressions on your Ad, but only if is working in a proper way. For
this, the advertiser must keep in mind that management is a must. PPC
Campaign Management requires regular account activity in an effective
manner which includes various things such as adding PPC keywords to the
old one, the addition of negative keywords, splitting of Ad groups,
reviewing of keywords and refining of the landing pages. So, if
you are thinking to use PPC in your business rather than just the
organic ranking given by the search engines, then mastering all the PPC
concepts and using them in a productive and efficient way, can turn out
to be a mantra for your success.