“The universe is made of stories, not of atoms,” poet Muriel Rukeyser
Storytelling in simple context can be referred to as the connection
between cause and effect, and narratively it can help us to make sense of the
world around us. As found by a researcher Jeremy Hsu, 65% of our conversations
are made up of person stories and gossips, which means, that our conversations
are dominated by stories. Stories have existed since some time before written
history, however, want to hear stories hasn’t changed, nor has the aching to
WHY IS STORYTELLING SO IMPORTANT?
The idea of storytelling is fascinating; to take an idea or an incident,
and turn it into a story. It brings the idea to life and makes it more
interesting. This happens in our day to day life. Whether we narrate a funny
incident or our findings, stories have always been the “go-to” to draw interest
from listeners and readers alike.
Stories, as also ever known to anyone, have the ability to spark
emotions, whether it’s satisfaction, sympathy, trust or outrage. While
listening to a certain story, the language-processing parts of our brain get
activated, but also in addition with those, the experiential parts of our brain
come alive too- fundamentally our brain is more engaged when listening to
Stories help to cement the bond of connection through which we humans
are connected together at this present day. Stories help us build trust amongst
our peers or colleagues, they allow us to learn new thing, because narrating a
story requires research about the insights of the product detailed that is to
be conveyed, and this certainly helps us to get connected with like-minded
people. But it’s difficult to know how to weave in a good narrative, right?
That’s how we can do that:
What makes a Great Story?
You probably must’ve read a few novels over your lifetime, or even if
not that, you must’ve read a news story, in fact. So what do these have in
common? Well, they have a beginning, a middle and an end.
When you begin reading a certain novel or news story, the characters (or
the subject) are usually in a completely different place than they are at the
end, and the plot weaves us along the journey they take to get there. Because
there’s an art to great storytelling. Often people link the stories with
themselves in order to have the better understanding of the content. You need
to draw the attention of the people towards your story so that they take
interest in the story till the end. Storytelling is not just a case saying
“I did this, then this, then this.” And the story should have the
climax and an outcome which people are rooting for. You need to create tension
which draws people in, to keep them engaged and wanting more.
For making your story a better one, not:
small research on the topic you’re about to narrate your story on, and
alter the important issues, cut them down to get the most beneficial
contents in your hands, this will help you reach out to a better number of
your stories simple to be understood by the people, which certainly drops
a stronger impact on them.
element of climax will draw more attention of people to read through the
end of it, make it worth a while.
conclusion of the story should have a certain element which makes the
people learn something new.
ROLE OF STORYTELLING IN BUSINESS INTELLIGENCE.
In the market scenario, where similar products are sold by different
organizations at the same time, the power is storytelling is something every
business needs to realize before launching their product into the market.
Because, storytelling is the simplest way to get people aware about your
product details and why do they need it, in a way they remember it. Brand
storytelling isn’t new; organizations have utilized publicising to bring
out feelings through narrating for quite a long time.
Marketing team knows that effective storytelling enhances the brand and
knocks down barriers to sales. Additionally, it’s turning into an
effective method to convey information and data in business insight activities
because of everyone like a good story. Also, there are several business
intelligence vendors even promote storytelling as a needed component of data
Storytelling is independent of any BI technology, it’s rather a craft or
an art, which is poorly understood and needs formal constructs. The vendors
might add their own features to convey their stories, but it still needs the
craft, the art of storytelling because BI isn’t that effective without some of
the storytelling skills.
The BI storytelling should have these following elements:
be a highly condensed story with a beginning, middle (main content) and
end (the conclusion) that is relevant to the listeners.
have a hero – mention the names of people who accomplished something
a surprising element, something that shocks the listeners out of
complacency and shakes up their model of reality
an “of course” reaction and the listener should see the obvious path to the
future; get the listener “from there to here” while believing they found
their own way.
the desired change process.
and also motivate the listeners to take action or want to know more.
a personal connection between the listener and the message in order to
change the listeners’ opinion or inspire them to undertake difficult goals
to improve things.
So, How to create stories?
To create a story or a plot is the first step to selling your ideas with
a strong foot forward. Most people fail to think their stories through and
cannot differentiate themselves from mediocrity.
with a pen-and-paper approach:
Scripting down your ideas and flow before you start structuring your story
is essential to your final product. The single most important thing you can do
to dramatically improve your analytics is to have a great story to tell. A flow
that you can generate can have a lit of friction in your end result.
Visually engaging presentations will inspire your audience, but they
definitely need more work to be put in, so it’s a better approach to structure
your report involving plots and charts which will give you a better
understanding of your data.
Aristotle’s classic five-point plan that helps deliver strong impacts
a story or statement that arouses the audience’s interest.
a problem or question that has to be solved or answered.
a solution to the problem you raised.
specific benefits of adopting the course of action set forth in your
a call to action.
the sole purpose of your story:
closely, what is the idea of your story. You need to ask yourself,
“What am I really giving with this story?” It’s never the story
alone, but what the story can do to make decision making better. What you
are displaying is the idea of a better decision making or analytics.
a personal “passion statement”. In one sentence, you need to
tell your prospects and why you are genuinely excited about working with
them. Your passion statement will be remembered long.
your heading, a one-sentence statement for your story, visual, or
analysis. The most effective headlines are concise, specific, and offer a
your heading is a statement that offers your audience a vision of a better
understanding. It’s not about you. It’s about them.
a list of all the key points you want your audience to know about your
story, visual, or analysis.
the list until you are left with only three major message points. This
group of three will provide the verbal road map for your story.
each of your three key messages, add supporting evidence to enhance the
narrative. These could include some or all of the following: personal
stories, facts, examples, analogies etc.
Now that you have put forward all points of your story, your conclusion
should be short and powerful.