What is SEM?What is Sem? Well search engine marketing is the best way to grow your business and the best way for it to rank high in google search results which is a crowded competitive marketplace. With countless businesses in the marketplace all fighting for attention, search engine marketing is the best way for your business to receive the attention it desperately craves.Most Common SEM termsROI(Rate of Investment)Paid search adsPaid search advertisingPPC (pay-per-click) *PPC (pay-per-call) – some of these ads, particularly the ones targeted to users on mobile devices, are usually charged by the number of clicks that resulted in a direct call from a smartphone.CPA (Cost per acquisition)CPC (cost-per-click) *CPM (cost-per-thousand impressions) *Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.CTR(Click through rate)Conversion RateWhat’s the difference between SEM and SEO??Search engine marketing is a effective form of marketing where businesses pay google to show their ads in their search results. Unlike SEO, SEM can be more costly however its shows results very quickly.Search engine optimization (SEO) is earning a spot in the search results by having the most relevant content for a keyword search. SEO unlike SEM, takes a longer time to see results. With a combination of great content, use of effective backlinks and high ranking keywords you can rank high organically.If done correctly both SEO and SEM together will bring your business drastic results that would have not been seen otherwise. Overall both of these strategies are very important for your business to thrive on the digital aspects of things.How to make your website SEM Optimized 1. Assess your website: By using spyfu a tool offered by Hubspot it can provide you an assessment of where your website is optimized for sem and where it is not. 2. Do Quick Fixes: Instead of spending countless hours optimizing your website for SEM, get the basic things out of the way first. Website grader will point you in the right direction of what you are lacking and you should go from there.3. A/B Test((>>>>>>>> A/B Testing back link <<<<<<<<<))Test your PPC and landing page strategies: It's a good idea to test which keywords and advertisements drive the most traffic and just as important what they do once they arrive this can be done through Google Analytics Most important parts of adwordsAd CampaignAd groupsKeywordsAd textLanding pagesNarrowing it down with locationIf you are a local business you don't want people viewing your ads halfway across the world; Instead you should choose areas such as a single zip/postal code. However, if your business is large enough you may let ads run throughout a larger geographic area.By differentiating between where your ideal customer will be, this will help target consumers who maybe interested and become potential customers. Ultimately, placing ads geographically will help get your ads to the right audience.By placing ads geographically this will help get your ads to the right audience allowing them to decide if they are interested and become potential customers.Bidding on a keywordDepending on your budget you will need to choose a price range, basically knowing how much you are willing to pay per click. Generally the more expensive your bid the more often your ad will appear on top of a competitors, pretty much like a auction for ad placement. Google's Keyword Planner includes a suggested bid to start you off. The suggested bid is to to give you an idea of how many other advertisers use that word in addition, how many consumers search that keyword.